April, Nat’l Poetry Month: Brian Turner, poet & soldier

•April 8, 2012 • Leave a Comment

When a manuscript of a book to be published comes across my desk, there is always a sense of anticipation. My job, as book designer, is one that I still relish even after 25 years. When I started out at David R. Godine, and later at Little, Brown/Atlantic Monthly Press, the very first list of books I worked on read like a pantheon of literary gods/goddesses: Charles Baudelaire, Brendan Behan, John Hawkes, Norman Mailer, Thomas Pynchon, Andre Dubus (Sr.), William Shirer, the Nobel-prize winning poet, Vincente Alexandre, Ursula LeGuin, Mary Oliver, and more recently the Dalai Llama.

I used to ask myself why I didn’t pursue my own writing career (I was published in Mademoiselle magazine while I was an undergrad at Middlebury, and ‘almost’attended the University of Washington to study with David Waggoner… But writing eluded me, quite frankly, and it is only in my fifties that I began to relax enough to write freely and not care about getting published). However, I have been fortunate to have actually helped bring the writers’ words to the printed page. Sometimes I engage in a dialog with the writer whose book I am working on. William Shirer and I conversed regularly, and Mary Oliver conveyed what she wanted to me succinctly (she loved Perpetua for setting her poems, but any “italics had to be one-point larger”) through her editors at Beacon Press. Even the elusive Thomas Pynchon sent me a note through his editor (Roger Donald) at Little, Brown, complementing me on my design of his book, Slow Learner. In a surprising typed note he sent to me, Pynchon wrote that I made his work “appear better than it really was”!

When Alice James Books sent me Brian Turner’s manuscript, I had no idea what to expect. When I read his first poem in the collection — based on his tour of duty with the Army in Iraq — “A Soldier’s Arabic,” I stared out the window and said to myself, “Shit, this guy is good.”

I immediately set about sketching and researching ancient maps of Iraq, Mesopotamia, the “cradle of civilization”, the Quran (the central religious text of Islam). I began thinking of Persian typefaces and/or blending the old and the new in terms of a “look” for Brian’s book. All these things influenced me, but most important were the author’s words. As Stanley Morrison once said in a 1937 lecture, “the typographers only purpose is to express, not himself, but his [the] author.”

Nearly all of Brian’s Turner’s poems were written while he was in Iraq. They emerged from a place of both experience and imaginings—he was a participant and observer in the true Wordsworthian sense and, luckily, he survived this doomed war unlike other poets before—Wilfred Owen comes to mind. Captain (aka. “The Professor” as he was known by his platoon) Turner stands firmly as a poet of his generation, one who is rooted in academia and as a leader and inspiration to a group of soldiers and armchair readers alike.

When Brian wrote that he was pleased with my design of his book, I was very happy indeed (and he inscribed my book in person at the Brattleboro Literary Festival in 2006).

In one of the last poems in Here, Bullet, Turner writes, “I have no words to speak of war.” But, oh yes, he does, and I am honored to help bring those words to life.

Waking the Dead

•November 26, 2011 • 7 Comments

Writer David Blistein and I have known each other longer than we can remember. Really! Turns out we grew up around the corner from each other in Providence, RI. But we didn’t actually meet until we both found ourselves living in Brattleboro, Vermont during the 1990s.

So it was a personal as well as professional pleasure to work with him on the limited-edition book Waking the Dead in Real Time. The title reflects a collaboration between David and his long-time friend, documentary filmmaker Ken Burns. There’s an original essay by Burns called “Waking the Dead,” along with four excerpts from David’s work-in-progress, Real Time, in which historical characters walk into his everyday life.

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David—who once owned an advertising agency—cut his design teeth on the same standards of classical typography as I did. He remembers the days when kerning headlines or raising a line of type two points meant getting out the X-acto knife. 

So, while we couldn’t afford letterpress—if only!—we were committed to adhere to similar standards, from the selection of typeface, paper, and color to the style of the inside flaps.

For readability, I selected Dante, a collaboration between the acclaimed Italian printer, book and typeface designer Giovanni Mardersteig and Charles Malin, one of the great punch-cutters of the 20th Century. It represents a culmination of years of collaboration between the two men, during which they became experts on the fine nuances of letter construction and how it affects ease of reading. Monotype persuaded Mardersteig to allow the company to develop machine-set versions of Dante, with the help of then 20-year-old Matthew Carter—a perfect merger or letterpress and digital printing is the end result.

For the paper I chose 80# Neenah Environment laid paper, a 100% recycled, (post consumer waste) paper that is FSC-certified and printed locally with soy-based inks. The cover is 100# Classic Laid, also fully recycled, with extra wide 3.5-inch flaps to give this 48-page book a more substantial feel. Sourcing all the paper (“tree-free”) to use only 100% recycled was important to us—most clients are intimidated by the supposed extra costs associated with using recycled, locally-sourced and sustainable paper, but when you factor in the free shipping, the extra care the printer took with our project, and quick turnaround, it is well worth it and comes out about the same. As a designer of a tactile object in today’s digital world, I want readers to “feel” the book; hold it in their hands and wonder what the paper is, turn it over, and imagine a journey through history (and, in the case of these two authors, beyond history).

From there, we went onto the design elements. For me, as a book designer who had the good fortune to apprentice with some of the great designers in the United States (David Godine, Sam Hammil, Tree Swenson, Michael McCurdy, Steve Dyer, Dan Carr to name a few), I approach design, literally, from the “guts” of the book (i.e., content of the manuscript). In other words, I read Ken’s open and honest essay and David’s historical (one could say satirical, but when you read the collection closely, you see how he portrays the characters in a heartfelt way and from the guise of the Everyman) stories to fully appreciate the contents.  To paraphrase designer, and mentor, Anne Chalmers, I often “godine” a book—this is kind of like Googling to us book design/typophiles!

Each chapter begins with the name of the author or character—staggered and stacked—with strong black initial caps and the middle name in red in between the first and last name.

Opposite those title pages is a signature or seal of the character—including ones for David and Ken which subtly places them as part of the overall historical continuum.

Carolyn and I created maps for each character in the book: This one is Pere La Chaise cemetery in Paris where Chopin is buried (not to mention Jim Morrison!)

Then we added the strongest design elements—biographical sidebars and original maps by illustrator Carolyn Kasper. Positioned on an antiqued parchment background, the maps look like they came out of a book collector’s treasure chest. All these elements work together to give the book a feel of historical authenticity that supports the authors’ original perspectives on history itself.

You can order the book at www.davidblistein.com. Since Ken’s already famous and David’s about to be, instant collector’s item! There are only 500 copies, each signed and numbered (I’m thinking a nice holiday present, natch). I also produced a reading as part of this year’s Brattleboro Literary Festival, and here is a book trailer that highlights that event and the book, too.

P.S. Thanks to Springfield Printing for, again, doing a great job and achieving a really tight turnaround.

Beowulf Sheehan portrait of our two authors, who are indeed like brothers, and serve to inspire and educate each other in a very funny and unique way. Their approach to history, indeed, "wakes the dead," and brings history to life.

 

A book comes together

•January 9, 2011 • 1 Comment

When the author and publisher, Cheryl Wilfong, came to visit me in my office one fine spring morning, her book was originally called “Buddhist in the Garden” which aptly describes her life and her integrity. I worked with Cheryl to create a book that reflected her work and teaching—her own path as a Buddhist as well—that others would enjoy. I wanted to make a timeless book; a book that people could hold and gaze at, but a book that would be durable enough to take outside for meditations. Carolyn Kasper, a designer with me at my small firm in Vermont, worked with me on the design, and we brought in a few local photographers to create a book that has what I think is a sense of place in the world of the garden. The author’s garden is oft photographed, and our photographers included some photos from their own travels to England, and Monet’s garden at Givenchy, for example.

Photos by Lynne Weinstein

The choice of Berkeley Old Style, designed by the legendary Frederic Goudy, is known for its classic and timeless look, as well as its legibility. The choice of Mrs. Eaves was one that I had fun with: Mrs. Eaves was the name of the real life housekeeper of John Bakerville (eventually becoming his wife and collaborator), and Emigre designer, Zuzana Licko is one of my favorite contemporary type designers. The additional use of Adobe Caslon, Golden Cockerel, and a few scattered Japanese type ornaments add to the book’s appeal I hope, without going overboard.

The tinted pages were meant to evoke a world within a world—the individual meditations are complimented by the colors and images in what, we hope, is a seamless whole.

It was especially gratifying to work with a few talented photographers, Gene Parulis, Lynne Weinstein, and we had photographic support from a few others: Coni Richards, Rebecca Dixon and Lea Carmichael.

Lynne Weinstein, a Putney, Vermont resident and former editor at Life magazine, was especially helpful by going out and shooting specifics for us, and I even used a few of my own photos in the process, which was gratifying as well.

The entire book was printed in Vermont, on Monadnock AstroPC, a 100% recycled, post consumer paper made using wind power and FSC-certified with soy-based inks. it is especially rewarding to hold it in your hands—the 5-inch flaps make the paperback feel like a hardcover and the spine glue is PUR-reinforced. The weight of the paper is also solid-feeling; which, in my opinion as a production designer, the book wanted to have, especially durable to take out in the garden. The trim size: 8 x 9.25 is also nice with a symmetry that is understated. I like to take content into consideration when I am designing and it is great to work with Springfield Printing in Vermont and be sure we are using sustainable materials.


Carolyn and I also designed Cheryl’s website with Bahman Mahdavi doing our programming and site management. Cheryl has her own blog and she just entered this book in the New England Book Show, which would be nice to be part of—the way I see it, the more people who know about the path of this particular book, the better—win or loose. The book speaks to a turning inward . . . a contemplation of life and death, decay and rebirth . . . as all part of a cycle or Samsara.

Most people ask me “What do you do? What IS book design really?”

•December 19, 2010 • 1 Comment

Photo © Robert George

one, are the days of letterpress; however, I see a resurgence, as evidenced by the recent anniversary of the publishing house, Godine, and the celebratory show marking the occasion at the Grolier Club in NY. It is the book/publications designer’s challenge to draw from the vast machinery and computer hardware a product of precision and beauty. We must, of course, have the cooperation of the author (in some cases!), publisher, editor, production manager, etc. According to Allen Hurlburt, in his straightforward book, The Grid, “It is the knowledge and imagination the book designer brings to his or her layouts that will influence the success of the book or publication as a vehicle of communication. Most designers prefer to rely on their intuitive sense of proportion in approaching the design problem, but a knowledge of the principles of proportion can be useful in determining the correct division of the space within a layout and assessing the quality of the resulting design.”

Adrian Wilson’s The Design of Books is a great book to learn from. For contemporary designers, the use of a grid can have a harmonious effect (though this is a matter of controversy among designers!) and it can give the overall design a sense of cohesion and continuity.

Remember, the margins of the page are as important to the design as that of the type area. Look at them as part of the design, and have fun with them. For example, Jan Tschichold’s “Golden Canon” is one way to look at the construction of a grid. I do not, however, adhere to his standards in current book and publication design. I don’t view design as a series of mathematical relationships, but I think it is important to create a page that is both pleasing to the eye and readable.

Sometimes an unconventional design calls for unconventional margins. Other items to be considered in the design process include alignment, type selection (and use of bold, italic, letterspacing, etc.), sinkage, use of graphics and rules, and, just as important, the margins, which will provide a sense of structure or “hierarchy” for the elements within the overall design. The use of white/negative space is effective, as well, for it allows the design to breathe.

Some letterpress work I did with the artist, Michael Oatman.

Recent Identity Work: A New Look for a Publisher

•November 9, 2010 • 1 Comment

These logos show variations for spine, back of book cover and the fun look with the sideways "J". Matt and I also created a reversed logo to use over colored backgrounds.

This is for a publisher, Alice James Books. The had an ugly “Adobe-esque” letter A before and that was all they had for their independent book publishing group, affiliated with the University of Maine.

Matt Sharff and I integrated her portrait (she was, after all, the sister of William and Henry James who lived a largely confined and isolated life, so time for an overhaul in my opinion!) in an oval for the historical look, but we cleaned it up and gave it a modern “makeover” in Photoshop. The best part, is they like our quirky, rotated letter “J” and it is really satisfying to help a non-profit “find” a new look.

Arno is the font we used. Named after the Florentine river which runs through the heart of the Italian Renaissance, Arno draws on the warmth and readability of early humanist typefaces of the 15th and 16th centuries.

While inspired by the past, Arno is distinctly contemporary in both appearance and function. Designed by Adobe Principal Designer Robert Slimbach, Arno is a meticulously-crafted face in the tradition of early Venetian and Aldine book typefaces. We created EPS files with text outlines and next we hope to integrate this new logo on the website.

New look for an outdoor adventure school

•October 7, 2010 • 1 Comment

My new cover for KROKA Semester School, an outdoor adventure non-profit for teens that puts them in the wilderness for a whole school semester, is at the printers. I tried to capture the feel of the experience and keep the design classy as well. My “model” Melody, is poised with canoe paddle in hand (good form also, which is important to demonstrate), about to embark on the experience of a lifetime. Here is the cover.

I like doing work like this, that is meaningful and benefits youth as future environmental stewards of the earth. (Except that I am sitting at a computer while they are out in nature!)

Here is the back cover (you can click on this image to view the front/back covers together), with an excellent mission statement. One thing that Carolyn (who works with dcdesign) and I love, is aligning our mission with that of other, like-minded, groups, be they corporations, publishers, or non-profits. If we all work together, we can create beautiful and sustainable publications that do not use any virgin timber, and also have a web presence that reflects that mission. I had the pleasure of working with Nathan Lyczak, director at Kroka, and Bahman Mahdavi at Webwerk on the website design and navigation, too. Our printer is Springfield Printing Corp in Springfield, Vermont, an FSC-certified printer, locally owned.
Visit Kroka’s website

And here is the inside. Editor: Lisl Hoefer, her assistant is Nate Johnson, who both contributed to the design process. All photography was done by students and teachers in the program. With thanks to the wonderful Mathias Dammer, whose photo of Cotopaxi is so beautiful, and best wishes for his speedy, and continued, recovery from his almost-deadly fall this summer.

Barcelona days

•December 30, 2009 • Leave a Comment

Here . . .our first day was spent being exhausted, but pretty excited to be here. We flew from JFK to Madrid to Barcelona. The airports here are works of architectural genius—in a dazed state, I found myself walking through the airport this morning at 6:00 a.m. on the glass-like black marble floors.

We flew in from the ocean and it was amazing—the city is all spread out along the coast—and the sky was clear and the temperature was low 60s. We also flew along the Pyrenees—snow capped and quite imposing.

After landing and waiting and fearing our bags were lost on Iberia airlines, we took a van/taxi to Sam’s apartment. It was great to drive into the city which was pretty quiet on Christmas morning. Sam’s place is fantastic! Two bedrooms, a small and cozy living room, kitchen with a bar and 2 stools that divide the room from the living room. He has a  really nice bathroom, laundry room and washing machine. He also has a small balcony and an enclosed balcony. He can walk to Sagrada Familia and The Ramblas from his place.

He has a metro pass and just goes everywhere by public transportation. He looks very healthy and trim and seems to be totally acclimated to a new country and is already picking up Spanish and wants to learn the Catalan language, which is the true language of the region that was suppressed by Franco but is now the majority language. Sam’s job is paying for him to take a course, which begins the day we leave, 2x a week. He is good with picking up new languages, that is for sure! Sam’s blog is quite entertaining…

We all took showers at his place, then walked all around the city—through the old part, the Gotico, the Roman walls, beautiful squares and Gaudi apartment buildings. I LOVE the city–it is stunning and so well laid out. Hausmann laid out a lot of the city of Paris in a grid and spokes kind of design, and Barcelona was laid out after Paris in the 1800s. The first day was fantastic with tons of walking. We were all just taking it in. Sam lives near a now-defunct bull fighting arena. It is covered with tiles. His neighborhood is in a great location–not the Gracia or Gotico, but very close. We walked almost to the ocean but then turned back to have a gourmet dinner back at Sam’s. He made grilled chicken with chistorra (sausage) and roasted potatoes and onions.

Steve and I are staying in “Simon’s apartment” in the Gotico neighborhood near the Rambla. It is a cool flat, very bohemian. I am basically ready to move here! Plus, one of my favorite designer/illustrator colleague’s lives in BCN.

Medieval narrow alleys ways that weave out onto cobblestone squares with Gothic cathedrals…

The Gracia neighboorhood with a Gaudi buidling.

 
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